Second is a premium quality denim brand that provides its customers with 100% North American made garments in the finest denims and fabrics available across the World.
Our company is continuously searching the globe for the latest trends and fabrics to bring you premium class denims and styles. Innovative ideas and extensive research is what brings groundbreaking fashions to our collections season after season. Our commitment to quality and style is apparent through our unique denim washes and specially formulated treatments; each denim garment is distressed; individually hand-rubbed, nicked and reworked to give it a unique character which ensures that none of our garments are exactly alike. Further washed with silicone, the comfort of our Jeans is greatly enhanced. With a focus on fit, quality, and style, our Second jeans fit like a Second skin!
Appreciated and recognized across America, it is our Company's objective to provide our loyal customers with the best products existing. All items in our Second Collections are created and produced in North America using top industry standards, therefore ensuring superior and guaranteed best quality products.
Second was founded in 2000 by Eric Wazana.
After running his own clothing boutique in the United States, Eric felt that the "real customers" were being ignored; when it came to Jeans, they were always forced to make a choice between style, price, and quality, never able to choose all three features. Eric, who always had a passion for denim and a flair for fashion returned to Montreal to start up his own brand. His goal was to create a denim company for "real people" that would finally satisfy all of their needs. Second then came alive, with a mission to offer fashionable and top quality products, produced in North America and sold at a reasonable price.
Known never to compromise any of its fundamental values, Second is now a promising and sought after brand. Overtime, it has grown from being a small women's denim line to an established brand offering a variety of collections to individuals of all age groups. Now readily available in the hottest boutiques across Canada and in growing numbers in the United States, Second continues to grow. With each season bringing more recognition from world renowned press than the other, Second has an expanding public eager to see what the brand has in store for them.
Sourcing the finest mills in Italy, Japan, Spain and the Americas, Second is well-known for its quality and design. Made of the highest quality materials, Second's products consist of a wide variety of 9oz to 14oz denims. Fabrics include 3 by 1 right-hand twills in the finest ring spun. Every pair of jeans is sewn with cotton-wrapped polyester thread to ensure durability and the capacity to withstand Second's distressing procedures. All designs, production, washing and finishing are done in Montréal, Canada.
Wazana, designer of Second, and his team, pay close attention to details; every part of a garment is carefully examined and worked to achieve a perfect fit. Contrast stitching, intricate pockets, and flattering waistlines are just a few details that make Second a pioneer known for its unique styling and premium quality Jeans.